Archive for November 2011
Yay, taking a break from all the political commentary (that exists to save YOU dear reader from an otherwise inevitable dastardly dumbed down dystopia!) to have a quick chinwag about a certain not really standardised multimedia authoring system that whilst capable of great things in the hands of equally great content designers, was doomed from the get go.
- Ignoring all the annoyances, such as loading bars, security matters, processor hogging and horrific breaches of accepted (essential!) UX methodologies, any technology that needs to be ‘plugged’ into a browser and/or constantly upgraded on it’s host platform is problematic if the device is designed to eliminate any barriers to efficient productivity and/or entertainment. (Something I have been saying for over a decade now when chatting with Flash advocates.)
- Where Adobe missed a massive opportunity (assuming it didn’t try), was to work directly with hardware partners to develop a family of mass market devices that harnessed an optimised version of Flash for the actual full on OS/GUI, therefore giving Adobe full control over the end user experience, as Apple have done so well with iOS. They did tinker with this once, with the LG Prada, a phone that while short lived due to the arrival of something more shiny and magical in 2007, did have a certain WOW factor thanks to a very attractive and compelling Flash powered touch screen interface. Remember the colour butterfly on the otherwise monochrome Prada home screen? ’twas nice! If a few years ago (pre-iPad), Adobe’s partners had introduced such products, Flash developers would have had an ideal platform to share their ware – just as the superb Apple App Store has spawned a whole generation of independent developers. The well specced and rather nice RIM PlayBook could have been that device, but it was too late and too small.
As things stand, and this may sound odd considering I have been preaching html5 for a while, it may not too late for Adobe. They are still leaders in content creation and the market for tablets is significantly larger than that for the PC – and we are only at the start. Just this Christmas, middle class wood floored sunlit homes will include an iPad for high quality content browsing, gaming and home/media control, a Kindle or Nook for reading and maybe even a Droid tablet (Xoom etc) for any sweet toothed geek in the house. #ICS 😉 That’s several tablets per home. But there is still nothing offering the compelling immediacy of the iPad.
Content is what drives sales of hardware (as long as the hardware is seamless in operation) and so as long as our toys can read and output standards compliant data, the OS is becoming less relevant. “It’s the browser, stupid!”
Fight back club: Use what works.
Update: Well well well, three holes in the ground, a day or so after posting this, Occupy Flash has formed! (Most) excellent if it helps rid us of plugins – not matter their technology.
Update 2: Perfect illustration in the Daily Telegraph to go with my comment above re a household of tablets. One flaw, youth don’t use Twitter!
Update 3: I stand corrected! From recent news articles, it appears youth are now gravitating towards twitter! I suppose it was inevitable that it would not take long for SMS messaging habits to migrate to a medium that allowed youthful mindfarts and shopping mall gossip to be broadcast to all and sundry!
(Someone please create an animated battle featuring the logo as a shield defending a robust standards based future!)